Brand Strategy.
Is your brand talking to the right audience? Do you have the authority to own a space? The biggest brands in the world all have one thing in common: they have a solid story that resonates with their audience.
SK-II.com Redesign
For billion-dollar luxury skincare brand SK-II, what started as a site update culminated in an identity transformation.
A top-to-toe branding exercise that spanned key visuals, product DNA, and content marketing took a heritage
product-driven dotcom to a user-first skincare platform.
Client: SK-II (Procter & Gamble) Agency: Huge Singapore, 2016 - 2018 
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.